At my last NFP, I constructed a full range of stats on our email & website campaigns.
The data was pulled from Sendgrid, Facebook, Google Analytics, websites and Postmark.
"Un-siloed" means I could make analysis from the big picture, and, instead of thinking that our Facebook campaign wasn't effective as it had low conversions, I could combine that with email data to show that those who viewed Facebook and email were in fact higher converters.
I modified the almost-right-but-crucially-fatal email templates on Shopify so the receipts were fully ATO-compliant Tax Invoices.
This involved learning Shopify's "Liquid" language.
The crux of the loop through the items is to check whether the item has been checked as 'taxable' and if so say 'GST', otherwise, to say 'GST-FREE'
Apart from inserting the core Firstname or Lastname tags, you can actually insert sections so that non-technical people can add or subtract different sections on their email as desired.
Customising Facebook pictures and titles
I worked closely with our social media guru, fixing up the Facebook titles, content, and images of links shared through
og meta tags, and force refreshing of data using the 'Sharing Debugger' tool.
I could force a particular title or image despite what the CMS defaults wanted, and do this without hardcoding it (which might interfere with other pages).
Being tech support for emails (& everything!), I also have experience with:
Email software is notorious for displaying HTML emails badly.
I can't say I know every nuance of every software provider (who would?), but I can test how my email would look in 99% of them with Litmus.
I can create custom HTML email templates, or to cut costs, customise pre-made templates.
This is one that I've designed:
I'm familiar with templates that work well with such tools as Mailchimp, where you can tag certain sections to repeat, or be removed. This means you can easily change the look of a campaign, based on only the sections you want.
I'm thoroughly familiar with many, many tools such as:
I am familiar with hundreds of applications, so learning something new isn't a challenge. In fact, I am usually able to help someone in a program they've used for years, but I've never seen before (having worked in small organisations, I'm always the tech support).